Do you want to create an inviting and memorable pub garden to attract and retain more customers? Strategic use of plants is a great way of achieving this.
Having greenery present in your pub garden can transform a simple outdoor area into a vibrant and enticing space that enhances overall ambience, boosts customer satisfaction, and contributes to environmental sustainability. Below, we have gathered some key reasons why plants are essential in pub gardens.
Enhancing Aesthetic Appeal
Plants, particularly flowers, naturally enhance the visual appeal of any space. In a pub garden, they add colour, texture, and variety, creating a much more picturesque setting which invites customers outside to relax and enjoy their surroundings.
All greenery, whether its vibrant seasonal flowers, shrubs and trees, hanging baskets, or window boxes will make your pub garden more attractive and welcoming. This not only helps draw in customers but also encourages them to stay longer and order more!
Consider having green walls, plant features and floral arches to create backgrounds for social media pictures. This will encourage online word-of mouth about your pub, and likely boost sales.
Creating a Relaxing Atmosphere
Having plants present in a garden has been shown to have a calming effect on people. In a pub garden this translates to a much more relaxed and enjoyable atmosphere for your customers.
The natural beauty of plants can reduce stress and promote a sense of well-being, making the garden an ideal place for socialising and unwinding after a long day.
This relaxed ambience can significantly improve the overall customer experience, leading to greater satisfaction and repeat visits.
Improving Air Quality
Plants are natural air purifiers as they absorb carbon dioxide from the air and release oxygen, therefore improving air quality in your pub garden.
Certain plants are also able to filter harmful pollutants from the air, contributing to an overall healthier environment.
In urban areas, air quality is more of a concern, so the presence of plants in your pub garden can make a very noticeable difference, providing customers with a fresher and more pleasant outdoor experience.
Providing Shade & Comfort
By strategically placing trees and larger plants around your pub garden, you can provide your customers with some much-needed shade in the summer months.
Additionally, plants act as windbreaks, creating a more sheltered and comfortable environment for customers all year round.
Enhancing Privacy & Creating Zones
Plants can be used to define different zones and create natural barriers in a pub garden.
Tall shrubs, hedges, and potted plants can provide privacy, making each seating area feel more intimate and secluded.
This zoning can enhance the overall layout of the garden, allowing for a variety of seating options that cater to different groups, from couples looking for a quiet corner to larger groups enjoying a lively gathering.
Supporting Local Wildlife
Incorporating a variety of plants in a pub garden can create a mini ecosystem that supports the local wildlife.
Flowers attract bees and butterflies whilst trees and shrubs provide habitats for birds and other small animals. This not only enhances your pub garden’s bio-diversity but also adds an element of natural beauty and interest to the garden.
Your customers will likely enjoy observing wildlife whilst they enjoy their drink, adding to the charm of your pub garden.
Promoting Sustainability
By adding more plants into your pub garden, you can demonstrate a commitment to environmental sustainability.
This perceived environmental sustainability will resonate with eco-conscious customers who are increasingly looking to support businesses that prioritise sustainability.
Plants that are native to your region require less water and maintenance, making them a great environmentally friendly choice. These plants will also reduce operational costs!
Contact Us
Talk to the Woodberry team for more expert advice on using plants to enhance your pub garden.
01926 889922, www.woodberry.co.uk