Now that summer is here, and schools are breaking up for the holidays, it’s time for hospitality venues to step up their game and attract a diverse range of visitors. Hosting engaging and inclusive events is a fantastic way to increase footfall and transform your venue into a must-visit destination this summer.
We have gathered some exciting summer event ideas to help you draw in crowds and create memorable experiences for all customers.
Live Music Evening
Live music evenings featuring the local musical talent are an excellent way to attract a lively crowd. These evenings create a vibrant atmosphere that appeals to both younger and older audiences.
We recommend setting up an outdoor stage and showcasing a variety of musical genres to cater to different tastes and ages.
We recommend thinking about the layout of your event and how you are going to serve food and drinks for it, will you set up an outdoor bar and BBQ? Is there space for your staff to move between tables to serve? Bench seating works well for music events.
Sports Viewing Parties
As a nation, the UK becomes particularly festive when it comes to sporting events. Screening major sports events like the upcoming Olympics can turn your venue into a hotspot for sport enthusiasts.
Set up a large screen, audio visual outdoor technology and comfortable, ideally waterproof, seating areas to help create an immersive viewing experience that encourages viewers to return to your venue for future sport viewing.
Offering themed food and drink during these events can further enhance the atmosphere. This type of event appeals to sports fans of all ages, creating a communal area for cheering on favourite teams.
Speak to out experts about your outdoor technology requirements
Food & Drink Festivals
Hosting food and drink festivals and tasting sessions is a great way to showcase the local cuisine, craft beers, and wines.
We recommend partnering with local breweries and wineries to highlight regional flavours and offer customers a taste.
Providing additional family friendly activities, such as interactive food or drink stations for adults and children, ensures that all customers will enjoy the event.
Outdoor Movie Nights
Setting up a large screen for outdoor movie nights allows guests to do something they wouldn’t normally do and enjoy movie screenings under the stars. Make sure to choose a mix of family friendly movies and classics to appeal to a broad audience.
Provide lots of blankets and cosy seating options like cushioned chairs and bean bags and offer a selection of snack and drinks to further enhance the experience.
Outdoor movie nights are perfect for families, couples, and groups of friends looking for a relaxing evening out.
Talk to our outdoor space experts about your outdoor screen and audio requirements.
Themed Nights
Hosting themed nights, such as a Hawaiian beach bar or an 80s night adds an element of fun and festivity, building excitement around your venue.
Decorate the space around the theme and encourage guests to immerse themselves in the experience by dressing up accordingly.
These events can include themed music, special menus, and interactive activities that transport guests to another time or place. Themes nights are popular with both adults and children, providing an immersive experience that encourages guests to return to your venue.
Family Fun Days
If you want to make your venue a go-to-destination for families, then a family fun day is the perfect event as you can design them to engage customers of all ages.
Activities such as face painting, bouncy castles, and games for kids ensure that younger children are entertained whilst parents relax and enjoy the surroundings.
Consider having food stalls, craft areas, and live entertainment to create a lively and inclusive atmosphere. This is also a great way to engage the community and promote smaller local businesses.
Contact Us
For more expert advice, please contact a member of our friendly team.
01926 889922 or [email protected]
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