If you have the advantage of an outdoor space, use it to its full potential. On sunny days, customers will seek venues with outdoor areas. You can increase footfall and drive higher revenues. No matter the size of your outdoor space you can still make it work hard, here are some top tips.
Pavement or Frontage Space
Amplify your venue’s presence to stand out from the competition and increase passing trade by creating an impactful, useful frontage.
What reflects your venue’s vibe and what can you fit in your frontage space that will encourage custom?
Traditional pub style; choose old barrels as poseur tables. Space saving, easy to stand to and difficult to move.
Colourful and vibrant; choose brightly coloured pedestal tabletops, mix and match chairs or benches with brightly coloured cushions.
If space allows, use planters to designate your outdoor space and provide a barrier from the pavement.
Small Garden
If you have a small outdoor area adjoining your venue building, think about extending your indoors outside. Is there space for a canopy or gazebo to weatherproof the area and use it in rain or shine? Bioclimatic Pergolas where waterproof roof slats can be opened and closed are ideal, or retractable canopies to provide shelter and shade.
Make clever use of your space with shelves along walls matched with bar stools to create vertical drinking spaces. Place seating benches around walls matched with pedestal tables to maximise the seating.
Medium Garden
Choose a theme to create an overall impactful look. This could be a feature colour that is reflected in furniture, cushions or planters. Or a certain style like industrial, traditional or bright and vibrant.
Provide a mixture of dining and bar height furniture in different sized groupings. If your venue has a communal vibe, place long tables and benches together. If your clients are more couples, create small, cosy tables, sofa areas or booths.
Large Garden
Zone a large garden area to break up the space into different areas of use. If you can use, gazebos and different flooring types and heights to create these zones. As well as choosing different furniture for drinking, dining and lounging.
Create a focal point to your outdoor area like a gazebo, outdoor bar or outdoor kitchen area. Covered areas will enable you to host customers outdoors throughout the unreliable British weather.
Contact Us
Talk to the Woodberry team for more expert advice on maximising your outdoor hospitality.
01926 889922, www.woodberry.co.uk