What is it about your business that gets people talking?
Hospitality is a saturated market and in the age of social media having a ‘stand out’ business is becoming even more important.
We’re sharing some ways that you can make your hospitality business stand out from the crowd so that your customers can’t stop talking about it.
Consider your customers needs
Going above and beyond to match your customers needs will help your site stand out from the others.
One way you can do this is by considering if your site is welcoming families. If so you may want to consider having entertainment for children. This may be colouring sheets, an outdoor play area, or even a small game area within your establishment.
If your establishment is primarily for adults you may want to focus on creating a relaxing atmosphere with comfortable seats and low lighting.
Think About Your Outdoor Space
The way you use your outdoor space can really impact your business.
For example, the front of your venue will often be the first thing your customers see. You can make this outdoor area stand out to those passing by with colourful flowers or with a unique decoration that accurately represents your space.
If your venue has a rear garden this should be clearly signposted for new customers.
Your rear garden can help your business stand out by having a decorated outdoor shelter, perhaps this will be available to hire for private functions.
For family sites, you might consider having an outdoor play area for children.
You can also make your outdoor space stand out by creating your ideal atmosphere through lighting, candles and other furnishings (such as outdoor pillows).
'Stand-Out' Indoor Decorations
Help your indoor space stand-out with your decoration. Whether you go for a specific colour scheme or interior theme, the way you decorate can help your space stay in the minds of your customers long after they visit.
If you have a pub you may decide to keep things traditional with warm browns, leather upholstery and wooden furniture, or , you may decide to make your space feel more modern with a pop of colour, mood lighting and ‘industrial’ furniture.
Tourist attractions may decide to integrate a theme to match with their site. This can be as simple as a play-on-words in the menus or having pictures around the walls.
As well as hard-working furniture and themed decorations you may consider having an eye catching feature wall. This wall may encourage people to share more pictures of your site on social media and give your establishment more traction.
'Wow' With Your Menu
Your menu can really be your wow factor.
You may provide more allergy-friendly options than your competitors. Or, maybe your venue is completely vegan. These aspects are important to customers with specific dietary requirements and will keep your customers talking.
The way you present your menu item can also lead to people to share your products on social media and encourage people to visit your establishment. Whether you have stand-out latte art or a picture worthy plate of food.
Need Help Making Your Space Stand Out?
Our friendly team can help you create a stand out environment by recommending high quality, hard-working furniture and outdoor shelter solutions for your establishment. Contact our specialists to arrange a site visit or to discuss your furniture requirements.
Call 01926 889922
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