As a venue owner, creating an inviting and comfortable outdoor space is crucial for maximising footfall and customer satisfaction, regardless of the weather. Whether you’re managing a busy pub garden or a cosy cafe patio, ensuring your customers can enjoy your outdoor space all year round requires strategic planning and investment.
We specialise in outdoor refurbishments that not only enhance the aesthetic appeal of your space but also ensure comfort and usability in all seasons. Below, we have gathered some ways of achieving a reliable outdoor trade no matter the weather.
Shelters: Protection from the Elements
One of the first considerations for making your outdoor space usable year-round is providing a weatherproof shelter. Depending on your budget and the specific needs of your venue, there are several options to consider:
- Gazebos with adjustable sides: These provide flexibility, allowing you to adapt to changing weather conditions.
- Large umbrellas with built in heaters: Ideal for smaller spaces, these can come with built-in heaters for added warmth.
- Heated igloos: A unique and visually appealing option, these provide a cosy, enclosed space that can keep customers warm even in really cold weather. Igloos have become very popular in recent years, especially for people celebrating an occasion.
Having the right shelter not only protects your customers from rain and wind but also creates a comfortable environment that encourages longer stays and repeat visits.
Heating Solutions: Keeping the Cold at Bay
Installing effective outdoor heating is essential to ensure your space is welcoming on cold days.
When choosing a heating solution, consider the exposure of your outdoor area. Fully exposed spaces will need powerful heaters with longer running times, while semi-covered areas can opt for heaters that run at a lower temperature for shorter periods. Additionally, think about the sustainability and cost-efficiency of your heating options.
Here are some popular heating solutions:
- Patio heaters: These are a versatile and efficient option that can cover a wide area making them perfect for larger outdoor spaces.
- Fire pits and fireplaces: These add a rustic charm and a focal point for social gatherings.
- Infrared heaters: These provide immediate warmth and are energy-efficient, making them ideal for semi-covered areas.
Cosy Seating: Comfort is Key
Comfortable seating is a must to encourage customers to stay in your outdoor space for longer. It is also often a visually appealing option! Consider investing in:
- Outdoor armchairs: Provide plush, comfortable seating that invites guests to relax.
- Blankets and throws: These add an extra layer of warmth and cosiness.
- Cushions with weather-resistant fabrics: Ensure that your seating remains comfortable and attractive despite the weather.
Warm Lighting: Create a Welcoming Atmosphere
Lighting plays a significant role in setting the mood and ensuring your outdoor space feels warm and inviting. It is also important to consider the tone of the lighting. Warm toned lights will make your outdoor area feel most cosy whilst cool toned lights will have the opposite effect. Consider using:
- String lights: These add a festive and enchanting touch.
- Lanterns and covered candles: These provide a soft, warm glow that enhances the cosy ambiance.
- LED lights (warm toned): Energy-efficient and long-lasting, these lights can be used to highlight key areas and create a welcoming atmosphere.
Offer a Wider Selection of Warm Drinks
Nothing beats a warm drink on a cold day. Warm drinks are a great way of making people feel warm from within. Enhance your menu with a selection of hot beverages that cater to winter tastes:
- Mulled wine and cider: Classic winter warmers that are always popular.
- Specially created hot drinks: Introduce a winter hot cocktail menu with unique offerings like a warm Irish Coffee or a winter whiskey sour.
- Traditional hot drinks: Include staples like hot chocolate, tea, and coffee with special twists.
Cosy Persuasive Extras: Small Touches Make a Big Difference
Adding small, thoughtful touches can greatly enhance the customer experience and make your venue stand out in the colder seasons. For example:
- Marshmallows for toasting: If you have a fire pit, offering marshmallows for customers to toast can be a delightful and memorable experience.
- Warm throws and cushions: Providing these extra comforts can persuade customers to stay longer and enjoy your space despite the cold.
Contact Us
For more expert advice, please contact a member of our friendly team.
01926 889922 or [email protected]
Related Blogs
Ambient Outdoor Lighting Solutions: Creating the Best Pub Garden
Are you looking to improve your pub garden this summer? Outdoor lighting is a crucial component in transforming a pub … Continue reading Generating a Reliable Outdoor Trade No Matter The Weather
Which Bespoke Gazebo is Best for You?
Outdoor shelters are an ideal way of weather-proofing your outdoor space. They are also a great way to designate a … Continue reading Generating a Reliable Outdoor Trade No Matter The Weather
Autumn and Winter Event Ideas for Hospitality Venues
Hosting events is a great way to encourage people to come to your venue and autumn and winter give you … Continue reading Generating a Reliable Outdoor Trade No Matter The Weather