With the warmer weather approaching (fingers crossed!) many families will spend more quality time, meeting, eating and drinking together, this means they will be looking for appealing, well-presented outdoor spaces to get together and socialise in comfort.
Families are a key target market for many of our customers, they bring additional profits, they are very influential and vocal on social media, and they also tend to have longer dwell times. To help you benefit from this important customer group we have compiled some considerations when purchasing your outdoor family friendly furniture.
Investment
First of all, you must consider it as an investment. As highlighted above the right choice of furniture for you will increase covers, SPH and will encourage repeat visits. You may also need to consider a range which you can add to easily in the future if current budgets won’t allow you to purchase enough to cover your whole garden area.
Layout
Depending on your outside space there are many different options available to you. Here at Woodberry’s we offer large circular 6, 9 or 12 seaters or standard A-Frame tables which are perfect for outside dining. If space allows, outside seating booths with canopies are a great addition to any garden area. Safety is also a consideration, position your tables so that parents are able to keep watch over the little ones (if there are designated areas for children to play), this will ensure your customers feel comfortable and stay for longer.
Materials
High footfall venues should consider hard wearing, high quality options. But this doesn’t mean you have to compromise on style. We offer a number of beautiful looking ranges; our Teak collection, Atlantique or Palma ranges are attractive yet hard wearing or for an eye-catching alternative our Gabion sets are extremely sturdy, mesh welded cages filled with rocks.
Weather
We all know the British weather is so unpredictable so there are a number of things you can use to protect your customers from both the sun and the rain. Parasols offer value-for-money and quality and can protect from both the sunshine and those annoying showers. A Pergola can provide shade on a sunny day and can be brightened up with foliage.
Something a bit different
To enhance your Family Friendly Furniture and Outside area why not consider adding something a bit for your customers; a play area with play equipment, small animals (easy to care for like Chickens or Rabbits), a BBQ great for promoting Outside Dining, or Bean Bags for families to spend time relaxing together.
Is your pub garden Family Friendly? Do you have a unique way for families to dine together outside? If so we would love to hear from you.