Are you looking to improve your pub garden this summer? Outdoor lighting is a crucial component in transforming a pub garden from a day-time only space to an evening destination.
Thoughtful and well-placed lighting can significantly enhance the overall ambience, safety, and functionality of your pub garden, ultimately increasing footfall and pub revenue! We’ve gathered some of the key benefits of incorporating effective outdoor lighting into your pub garden.
Enhancing Ambience & Aesthetic Appeal
A primary benefit of outdoor lighting is its ability to create an inviting atmosphere. The right lighting can really set the mood, making the outdoor area feel cosy and atmospheric. Good outdoor lighting also makes a venue stand out in the dark and entices people in.
You can use lighting to achieve different moods. Soft, warm lighting creates a relaxed and intimate setting, perfect for casual gatherings and romantic evenings whilst brighter lights energise your space, making it more suitable for lively events and celebrations.
By strategically using lighting to highlight certain features, such as trees, garden structures, or decorative pathways, you can enhance your pub garden’s aesthetic appeal and create a much more memorable environment that encourages repeat visits!
Extending Footfall & Increasing Revenue
Having effective lighting extends the usability of your pub garden well into the evening, allowing customers to enjoy your outdoor space no matter the time of day!
This significantly increases the amount of time the outdoor area is in use leading to a higher customer turnover and therefore increased revenue.
Pub gardens can host a plethora of events, from live music and sports screening to private parties and casual dining. By making your outdoor space useable after dark, you can attract more customers and keep them in your pub premises for longer, ultimately boosting sales.
Improving Safety & Security
Safety is a crucial consideration for any public venue and having well-planned outdoor lighting can greatly enhance it.
Having well illuminated pathways, steps and entrances helps prevent accidents and injuries, ensuring all customers can navigate your outdoor area safely.
Additionally, a well-lit space is a much less attractive prospect to a vandals and thieves as lighting acts as a deterrent by increasing visibility. This not only protects your pub’s property but also makes customers feel safer and more comfortable, encouraging them to stay longer and return.
Creating a Versatile Outdoor Area
Outdoor Lighting also adds versatility to a pub’s garden, making it suitable for various activities and events.
From cosy dinners and casual drinks to large gatherings and celebrations, having the right lighting means you can adapt to the different occasions and create the desired ambience.
This flexibility allows you to market your outdoor space for a wider range of events, catering to a diverse range of customer preferences, ultimately expanding your pub’s clientele.
Enhancing Customer Experience
Ultimately, the goal of any pub is to provide an excellent, memorable customer experience, and outdoor lighting plays a significant role in achieving this.
A well-lit garden not only achieves this but also feels more comfortable and secure. Customers are therefore more likely to relax, enjoy their time, and return if their experience was positive.
By investing in quality outdoor lighting, pub owners can significantly improve the overall atmosphere and appeal of their garden, leading to increased customer satisfaction and loyalty.
Contact Us
Talk to the Woodberry team for more expert advice on enhancing your outdoor space.
01926 889922, www.woodberry.co.uk
